The figure shows the development of the number of employed persons in the Creative Economy Switzerland and its components for the years 2010 to 2020. In Switzerland, a total of 550,000 people were employed in the Creative Economy in 2020, which is 0.9% (-5,000) less than in 2019 (555,000). In contrast, the number of people employed in the overall economy decreased by 0.2% (-10’000) compared to the previous year.
Based on the classification for creative occupations and industries according to the UK’s DCMS and innovation foundation Nesta, we estimate the size of the Swiss creative economy employment and its three main components (specialist, non-specialist, and embedded employment) using the Swiss Labour Force Survey (SLFS).
Creative economy employment is given by the sum of creative industries employment and all creative jobs in other industries (embedded jobs). The creative economy thus consists of three types of employees:
1. Non–specialists (support): employed persons working in a creative industry, but who are not themselves employed in a creative occupation, for instance, a bookkeeper at a publishing company.
2. Specialists: persons working in creative occupations in creative industries, for instance, a dancer in an ensemble or a journalist writing for a daily newspaper.
3. Embedded: persons working in creative occupations outside the creative industries, for instance, a game designer working in financial services.